Writing

While there are many effective ways to promote your e-zine and gain subscribers, the one I've had the MOST success with is to write and submit articles for use in OTHER people's e-zines.

"But wait a minute," you say. "Aren't I supposed t

In the world of marketing communications, your first impression

Of course you're familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to

Persisting With Bulldog Determination [Book excerpt from Successercising} by Rick Gettle

When one population in one century survived five wars, two wars in just ten years, enforcment by self a question it`s the war destiny of Serbian people or his dare. With what a Serbian people has merit this - with his frankness, levity, with co

Can you remember a story idea you pitched a year ago that resulted in no news coverage of any kind?

If so, how quickly could you respond if a reporter called you today wanting to cover the story? Would you start groping for words, or asking

The biggest mistake authors make when trying to get free publicity is pitching either themselves or their books.

Don't pitch authors! Pitch issues. Don't pitch books! Pitch entire shows.

Example: If you wrote a book about how children

In a funk because other speakers seem to be snagging all the media attention? It

Want to write a how-to article but can't come up with a topic?

Start by naming the three biggest problems your customers or clients face. You've just come up with three ideas for three different articles. Be sure the topics tie into a servic

If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.

A quick look at the statistics should convince you:

--Many of these m