Marketing Direct

I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that

In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%.

In other words, if you send out 10,000 pieces, you'll have a successful mailing if at lea

The advantages of using direct mail to promote your home-based or small

This article is meant to inform. Please don't construe this as legal advice.

Perfection in a mail order catalog is like infinity...you can
continually approach it but never quite reach it. In the case of
many catalogs it is not n

Direct mail can be a powerful way to reach your customers. However, it is only powerful if used effectively. Here are some tips to help your direct mail campaign be successful.

1. Mail to your customers more often. If you are now mailing

Good Advertising creates more production, thus greater
consumption, faster turnover and lower sales price per
unit. To a great extent it determines the success or
failure of the mail order operator!

When working up an advertis

The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.