Direct Mail

Every time you send an email or newsletter to your list, one of two things happens. 1. Your email makes a positive impression, and your readers feel you are worthy of their attention and continued interest. Or, 2. Your email is disappointing i

Small businesses generate sales leads by using a variety of methods. It is not necessary that small and medium businesses use sales leads lists to generate sales lead. Instead a number of small businesses use business networking and word of mouth to

Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first. Since the P.S. is one part of y

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Want to know a "sneaky" way to instantly generate more sales and multiply your profits by "cloning" yourself? You do? O.K., then here it is. What you want to do, is to go out and "clone" yourself. Create another company that's selling the exact

Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers. It would be a tasking as well as expensive endeavor to call every custo

Whenever you send out your direct marketing next time, send a copy to people you know well, friends, relatives, networking groups, chamber members you work with, committee members, trade association members you know personally, but with a little twi

Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas. I'm writing today's tip from

Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don't work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Here are some s

How do you generate sales leads with B2B direct mail when your product is not only new but also changes the category? I am talking about the challenge being faced by Steve, a subscriber to Alan Sharpe's B2B Direct Mail Tactics newsletter. Here is S