Ezine Marketing

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.

One name briefly caught my eye: "Jeff Bez

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's r

Are you doing "the bounce"?

No, it's not a new hip-hop dance.

A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. You've probably gotten bounces on your own personal e-

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out.

Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret

While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is fol

A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring.

But my mind fought the idea of upgrading my own. "My re

The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.

You have installed already a good Spam filter or you let your ISP to s

I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.

What do the ones I love have in common?

They feel like they come from a REAL person. These publishe

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